Episode #6 | Patrick Ross - Director Digital Strategy, Music Ally

Patrick Ross, director of digital strategy at Music Ally who focus on the digital trends in the music industry. They then educate people from indie labels to the majors to Google and Facebook about how best to utilise digital when it comes to marketing.

Patrick joined music ally after having been the VP of digital marketing at Kobalt music. Prior to that he was head of digital marketing at AWAL.

The things that really perform well are about connection & communication so make that part of your strategy.
— Patrick Ross

An insightful talk about how to use social media as an opportunity to connect and tell story as well as the unexpected realities of the industry.

Follow Patrick on Twitte here.

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